Impprintz, a graphic design studio in Pondicherry, believes in building brands and promoting locals..
For a lot of locals in Pondicherry, Impprintz is the place to head to for creative solutions. The studio is set up on Compagnie Street by Rahul Sureka, The graphic design company believes in being ethical, aesthetic and relevant about their approach.
Impprintz works with young enthusiastic entrepreneurs and budding creative projects. You can see the stamp of Impprintz everywhere, from the CITYDIRECT Magazine to café signboards. Rahul has taken a unique journey before establishing Impprintz – he graduated from Symbiosis Institute of Design,Pune, and worked in collaboration with various setups in Mumbai. As for choosing Pondicherry as his base, he says, “First of all, Pondicherry is home and wherever I have travelled, I have always been treated in a special and unique way because I am from here. So I thought to myself that there surely is something special about this place.” Insisting that Pondicherry has so much potential despite its size, the small studio specializes in print design. As the name suggests, they like to ”keep projects innovative right from conception to production.”
From T-shirts to interiors
Impprintz caters to the requirements of boutiques like LivingArt Lifestyles, Flavors in Colors , hotels like The Richmond, Qualithé , cafés like Choco-là, Bonbakes, Krazy Kanto’s, products like Neelamayil publications, NGOs like LFA, Pathway to Potential, Atma Vichara, E4A and corporate firms like Krishna Enterprises. Their first clients were Choco-Là, the chocolate shop in Pondicherry; LivingArt, an ethnic, bohemian lifestyle brand and CityDirect, a monthly digest guide to Pondicherry. They have designed T-shirts for Fat Fakir (Chandigarh) and CD cover-art for Paper Plane by Prosody (Pune), a blues rock band. An in-house creative outburst, Impprintz has Flints, featuring funky graphic and hand made products. Their line of paper stationery includes ‘Digitalkong’ an urban monkey, and there’s more coming up. Rahul believes that a lot of talented artists and designers who visit or live in Pondicherry go unnoticed. He anticipates to partner with these artists and thus Voilà was initiated by the studio, Pondicherry’s art initiative, where all artists are welcome to integrate and share their unique expressions.
Making of a Brand
With a strong belief in collaborative, and co-creative works, the team at Impprintz builds up based on project requirements. From illustrations, graphics, space to video and sound there are floating specialists that plug in on a project basis. The team’s dream is to help a company start from scratch and look into branding, press release, brochures, stationary and advertisement. They are already working on such a project – the Conscious Living Store in Mysore.
Details: mail@impprintz.in 9323880989
Slice of Life 